Inquiry

Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. Achieve better brand awareness, improved customer service, deeper engagement, broader reach, and greater advocacy. You will also learn to manage your reputation, win and nurture customers and get measurable results.

Further, this diploma course of social media and business strategy will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.

This online training course is comprehensive and designed to cover the following key topics are listed under the curriculum. This course has been designed for 30 guided learning hours.

Course Curriculum

Social Media Marketing

Facebook

How Facebook Works
Posts that Engage Your Fans
Promotions and Managing Your Facebook

Linkedin

LinkedIn’s Network
Careers with LinkedIn
Your Connections with Others

Twitter

Start with Twitter
Building the Twitter Network
Tweet

Google+

Create an Account
Using Google+
Google Analytics

Youtube

Skills Needed for Interesting Video
Manage Your YouTube Account
Create a YouTube Channel

Pinterest

What is Pinterest
Connecting to Social Networks
Using Pin and Widgets

Advanced Social Media Strategies

The Trend of Social Media
Market Analysis
Auditing Social Media
Corporate Culture and Social Media
Creative Commons
The Social Media Policy
Keyword Selection
Content Marketing on Social Media
The Popular Social Media Platforms
Traditional Website Advertising
Social Media Documentation and Schedules
The Community Manager Role
Importance of Voice Consistency
Organizational Customer Service
Social Media Triage
Social Media Analytics
Goal Value
Career of Social Media Strategist

Recommended Books

Recommended Books – Social Media Marketing

Course Objective

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business.
Two highly practical, hands-on days that gives you the skills, tools and confidence to create and execute the very best social media strategy for your business.
Learn to create a results-driven social media strategy that’s effective, measurable, accountable, and contributes to the long-term success of your business.
Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management.

Course Duration

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Successful candidates will be awarded certificate for “Diploma in Social Media and Business Strategy”.

Eligibility / Requirements

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.