Search Engine Optimization (SEO)

To be listed on the first page of Google is the aim of most website owners based on their specific products and services offered by them. It often seems impossible or extremely expensive (or both) to achieve this target. The main objective of this course is to give you the skills at professional level you require to do the best Optimization of any particular website to improve its standing in the Google Ranking for an appropriate keyword.

Never Underestimate the Competition Online ~ Never Underestimate the SEO Worth

This course will allow you to implement the best practices of SEO to get the desired position in an organic search and let your client or employer to enjoy the upcoming success.

Course Outline

Websites

• What is Website / Portal?
• What are Domains & Hosting?

SEO

• What is Search Engine Optimization?
• Why SEO?
• Introduction to Search Engine
• Why Google?
• Googlebot, Spiders, Crawlers & Indexing
• SEO Techniques & Algorithms
• On-Page Optimization & Off-Page Optimization
• Understanding Webpage Titles and Meta
• Tags – Description, Keywords
• Keyword Research
• What is Competitor Analysis?
• Perform Competitor Analysis
• What is On-Page Optimization?
• Starting with On-Page Optimization
• Defining Header Tags
• Defining Page Titles
• Defining Page Description
• Defining Page Keywords
• Creating Page Tags and Defining Internal Page Links
• Image Alt Tag & Setup
• Browser Compatibility
• Understanding Website and WebPages Structure
• Understanding Website Performance & Speed
• What is Google Search Console (Webmaster)?
• Creating Google Search Console / Webmaster Account
• Adding website in Google Search Console
• Creating & Submitting Sitemap & Robots.txt Files
• Verifying Website
• Google Submission
• What is Google Analytics Tool?
• Important of Google Analytics Tool
• Creating Google Analytics Account
• Adding website in Google Analytics
• Social Media Integration
• Internal Blog Setup
• Internal Blog Integration
• What is Off-Page Optimization?
• Why Off-Page Implementation?
• Social Media Accounts Setup
• Social Media Activates
• Online Blogs (External), Forums & Discussion Boards
• Posting Blog Posts & Articles
• Content Publishing & Sharing
• Online Business Directories
• Classified Portals
• What are Back links?
• Back Links Importance
• Back Links Types
• Online Marketing Campaigns
• Market Research
• What is Search Engine Marketing (SEM)?
• What is Pay-per-Click (PPC)?
• What is Social Media Advertising?
• PPC vs SEO
• Google Ads
• Case Study / Audit Report