The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in digital marketing strategies, advertising and media, preparing you for a career in international marketing.
Students completing this major pursue careers in: • Marketing consulting • Advertising • Media • Brand management
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