Inquiry

The MSc Marketing Management degree programme enables students to learn, develop, and apply a marketing professional’s best-practice skills and knowledge to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students, either new to marketing or experienced at an undergraduate level, to understand and apply management-level marketing practices globally.

Each subject area has been formed from input and involvement with live businesses and agencies so that students can learn the latest commercial practices and academic thinking in the modern digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability.

Students will be able to deepen their understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making to gain a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.

Key features

Develop professionally and personally during the course, which will help you gain an advanced understanding of the critical issues and themes in Marketing Management and place you in a solid position to embark on a career in this profession.
Marketing Management authentic assessments are used to introduce a live, contemporary application for marketing theory in practice (and used in a LinkedIn profile). The Marketing Consultancy Project module is an alternative to the dissertation and allows you to work on a real-life project.
The optional Digital Marketing Strategy module will equip you for the digital world by introducing you to various digital marketing technology and platforms used in different marketing and industry situations.
The programme leaders are experienced professionals who ensure students receive a high-quality education. They are readily available to answer any questions or concerns students may have regarding the accreditation process or the course content.
DMU Dubai students can now benefit from the Industry Advisory Board, which comprises leading experts and professionals at the enterprise level. The board provides valuable insights and guidance to ensure the curriculum remains relevant and current with industry trends and demands.
Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Course modules

Block 1: Contemporary Marketing Practice
Block 2: Strategic Brand Management
Block 3: Integrated Marketing Communications
Block 4: Digital Marketing Strategy, or
Consumer Experience and Behaviour
Block 5 & 6: One of the following:
- Marketing Dissertation
- Marketing Consultancy Project

Tutor: De Montfort University Dubai
Category: Sales & Marketing, Supply Chain & Logistics Management
Level: Master
Price: AED 89,250 - 89,250
Start Date: 1 Sep 2025
End Date: 30 Sep 2028
Duration: 1 Year
Offered at: Campus
Tel: +97144976100 Show Number
Visit Website
Language: English
Timings: Mon to Sat | 9:00 AM to 5:00 PM

Dr. Fatima Beena
Programme Leader (MSc Marketing Management) & (MA Fashion

Recipient of “Amity Young Researcher Award” and “Best Woman Performer in Academic Leadership Award (Overseas)”, Dr. Fatima Beena is a Certified Digital Marketing Professional, author and an experienced academician with over 22 years of demonstrated history of research and teaching in a diverse international environment. She is currently working as a Program Lead- MSc Strategic & Digital Marketing & Head of Innovation Hub at De Montfort University Dubai. She was previously associated with the American College of Dubai as an Associate Professor and Dean, School of Business. She is strongly committed to creating an engaging, effective, and interactive learning environment that fosters the continuous development of learners. She is a strong education professional with Short courses in Behavioral Finance, Digital Marketing, Strategy & Leadership for Duke University, the University of Michigan, and the University of Illinois.

She has co-authored a book “Who Moved My Heals” and has presented various research work at prestigious national and international conferences. As a passionate trainer and speaker, Dr. Fatima addresses several seminars, conducts training workshops for middle level and top-level managers, and delivers talks on contemporary topics in marketing, branding and consumer psychology. She also sits in the editorial board of the International Journal of Management and Advisory Board Member of Emerging Business and Economic Trends (EBET) Shaheed Benazir Bhutto University, Pakistan

She also is the Founder and Director of a Section 25 Company (Not for Profit Organization), Social Research & Human Development Foundation. Dr Fatima is also engaged with a lot of social welfare organizations actively working for female foeticide, beat diabetes, breast cancer awareness, child education, and homeless old age and elderly people. She is an active volunteer of the Robinhood Army. She spearheaded the CSR campaign of Amity University Lucknow campus in the adoption of five villages.

Dr. Fatima has operational experience in incubators, research labs, government research projects, private-sector startups, and program creation, and management at various industrial and academic levels, She registered her second company in UAE- UPken Education & Consultant in the year 2021, with a focus on upskilling students and professionals at various levels.