Digital Marketing

McMaster University’s Digital Marketing program gives today’s professional the essential tools and tactical skills to effectively apply data, manage creative content, and implement and measure digital strategies to engage and convert today’s consumer.

Program Overview

Students who choose McMaster CCE's Digital Marketing Program will:

• Become a current industry-specific strategic digital specialist
• Integrate marketing theory with the latest technological tools to build and apply dynamic digital strategies
• Examine mobile marketing best practices, new media management tools, and social media marketing platforms and practices
• Master digital data metrics and measurement
• Learn effective search engine marketing and optimization tactics, and creative content strategy

Whether you are just starting your career or are looking to expand your education after decades in the field, expect professional development opportunities and creative strategies for growth in the ever-evolving digital landscape.

McMaster CCE offers a fully online program led by industry experts who utilize tactics such as case studies, interactive discussions and new media management frameworks.

Digital marketing has revolutionized the way marketing and communications professionals connect to their audience. Data management, strong marketing strategies, and web analytics are now critical to meeting your communications objectives and achieving campaign goals.