CRM Marketing Executive

Job Summary

• Follow all relevant policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner

Operational:

• Assist in the definition of Customer Journeys for the different clusters of customers within each Brand
• Create content for each Brand related to customer and Brand milestones and in line with the Customer Journey
• Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines
• Guarantee optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior
• Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels
• Implement activities under minimal supervision
• Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner
• Propose new channels and capabilities to enable on the Marketing tool, given the Brands’ maturity
• Support in the logic set-up of the Marketing tool and its capabilities for all Beauty Franchises Brands
• Implement the Marketing Automation strategies for all Beauty Franchises Brands
• Segment database to ensure relevance to customers and optimal use of the budget in each campaign
• Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Brands’ communication
• Perform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activation
• Identify new trends in digital marketing, evaluate new tools, and ensure the Brand is at the forefront of industry developments, particularly developments in mobile marketing
• Support in the development of any activity related to 1:1 communication with customers

What you’ll need to succeed:

• Strong stakeholder communication
• Creative mindset
• University Degree in Marketing or any relevant field
• A minimum of 4 years of relevant experience with SalesForce or similar tools
• Be a team player
• Analytical thinker