Sales Manager

Job Summary

We are seeking a highly motivated and results-oriented Sales Manager to join our team at The Westin Bear Mountain Resort & Spa, located in beautiful Victoria, BC.

This key role focuses on driving revenue growth through strategic sales initiatives, expanding into new markets, and staying ahead of trends in the hospitality industry. The successful candidate will play an active role in both business development and the execution of the hotel’s overall sales strategy.

The ideal candidate will have strong knowledge of the Vancouver Island hotel market, particularly in group bookings, conventions, banquets, and corporate events. Success in this role will come from building strong client relationships, identifying new opportunities, and delivering tailored solutions that meet client needs.

Sales & Business Development

• Identify, pursue, and secure new business opportunities across group, corporate, convention, and association segments within local and provincial markets
• Drive hotel occupancy and revenue by opening new markets and anticipating industry trends
  Promote the hotel’s full range of services, including banquet facilities, meeting and event spaces, spa, and guestrooms
• Build and maintain strong relationships with corporate clients, meeting planners, and event organizers
• Conduct sales calls, site inspections, and attend industry events and trade shows
  Respond to inquiries with tailored proposals and negotiate contracts aligned with client needs
  Maintain accurate records of client interactions using Marriott CI/TY and related systems

Strategic Planning & Performance

• Support the development and execution of the hotel’s sales and marketing strategy
  Monitor market trends, competitor activity, and performance data to identify growth opportunities
• Contribute to budgeting, forecasting, and tracking sales performance against revenue goals
  Provide regular updates and reports on sales activities and business development progress

Collaboration & Execution

• Work closely with Events, Operations, and Marketing teams to ensure alignment with hotel capacity and strategic objectives
• Coordinate the execution of group contracts and ensure seamless service delivery across departments
• Support a collaborative environment focused on exceeding guest and client expectations
• Contribute to continuous improvement by staying informed on client needs and evolving market trends
• Team Support & Leadership
• Collaborate with the sales and events teams to support overall performance and alignment with sales goals
• Provide input and support in maintaining strong team engagement and service standards
  Work cross-functionally with department leaders to ensure consistency and operational success

Qualifications

• Minimum 3 years of experience in hotel sales, hospitality sales, or business development
• Strong understanding of group, corporate, and event-driven business
• Proven ability to generate new business and close high-value opportunities
• Excellent communication, negotiation, and relationship-building skills
• Strong analytical skills with the ability to interpret data and support revenue strategies
• Experience with Marriott systems (CI/TY or similar CRM tools) is an asset
• Ability to travel locally and attend industry events as required
• Must be legally eligible to work in Canada