Director offline Media

Job Summary

• Contribute to building the overall Mobily media strategy
• Contribute Mobily traditional media strategy and roadmap.
• Contribute to setting, measuring, and monitoring media KPIs and prepare traditional media yearly budget.
• Contribute to developing Mobily strategic Media buying strategy and negotiating deals.
• Design, build and maintain Mobily traditional always-on promoting strategy
• Identify trends and insights, and optimize spend and performance based on the insights
• Overall traditional media optimization plan for OOH, TV and other traditional media platforms.
• Work with sales teams and act proactively to increase Mobily market segment.
• Stay up-to-date with media developments; analyse campaigns data & report the results to end users to build plans/ corrective actions plans.
• Measure traditional media campaigns performance for all traditional campaigns, and assess against goals.
• Collaborate with internal teams to generate sales leads.
• Extend the work and relation from agencies to end suppliers.
• Evaluate emerging technologies, and spot new opportunities.
• Manage all traditional media channels campaigns from planning, execution, monitoring and optimizing (e.g. TV, OOH, Radio…etc) to ensure brand consistency and execution.
• Work closely with media agency to develop Media Plans for traditional media campaigns.
• Monitor competition and provide ideas to stand out
• Research products, services and current strategies to identify new media opportunities.
• Keep up-to-date with mobily audience’s preferences and proactively suggest new campaigns and new ways to deliver content.
• Manage media budget including cost estimating, forecasting, updating budget entries and assure matching invoices received.
• Report on campaigns closing with performance and  lessons learned

Skills

• Marketing
• Traditional media

Education

Marketing

Managerial Responsibilities

• Contribute to the achievement of the strategic objectives of the sector through performing own responsibilities and managing direct reports performance.
• Set the department’s goals and objectives and ensure the cascading of such to reporting sections, and guide their achievement.
• Contribute to the development of the sector’s policies, procedures and processes through providing input as advised by the direct supervisor.
• Provide direction and advice to the direct reports in performing their delegated responsibilities.
• Ensure the ongoing development of the department’s employees, and assure the developmental activities of direct reports.
• Oversee the overall performance of direct reports and ensure KPI’s are well communicated and monitored.
• Ensure effective identification, allocation and utilization of the division’s resources.