Executive, Content Marketing

Job Summary

Operational

• Plan, design and execute online content aligned with short-term and long-term marketing targets and social media strategy.
• Prepare well-structured drafts for content creation by using digital publishing platforms.
• Coordinate with design and social media teams to develop site content, format and layout.
• Plan and schedule all on-line campaigns ensuring consistent and relevant content delivered to the right target audience.
• Work closely with relevant parties, internal and external to create and publish engaging content in order to penetrate further in social media channels.
• Coordinate and direct the creation of content through external parties, including agencies and production houses, to ensure engaging and relevant content.
• Prepare weekly and monthly content marketing calendars for the relevant brands, ensure timely execution and monitor results.
• Identify customers’ needs and recommend new topics.
• Coordinate with appropriate internal resources in improvising and publishing the relevant online content in order to ensure brand consistency.
• Use content management systems to analyze website traffic and users engagement metrics and report the findings to Deputy Manager, Internet Marketing.
• Supervise the content distribution to online channels and social media platforms to increase web traffic.
• Ensure compliance with laws and regulations like copyright and data protection.
• Keep up-to-date with social media developments, best practices and generate new ideas to draw audience’s attention.

Skills

Minimum Requirements
Educational Qualifications

• Primary: Bachelor Degree (12th Standard + 3 years or 4 years degree) or equivalent with 3 years of experience.
• Alternate: Diploma in Advertising/Media/Marketing (12th Standard + 2 or 3 years Diploma) or equivalent and 2 years of additional managerial experience in related field.
• Linguistic Abilities: English and Arabic is a must.
• Proficient in Photoshop and Illustrator