General Manager Campaign & Creative Development

Job Summary

• Contribute to the development of the commercial communication strategy
• Contribute to the development of commercial digital content strategy and roadmap
• Contribute to the development of commercial yearly calendar to assure always-on approach and plans
• Contribute to the development of budget and KPIs and monitor progress
• Supervise all Mobily commercial communications ( ATL/BTL/BTL) to assure campaigns KPIs are met
• Contribute to enhance Mobily ad awareness and top of mind
• Work with sales teams and act proactively to increase Mobily market segment
• Stay up-to-date with creative technology developments, to analyse campaigns data & report the results to end
• users to build plans and corrective plans properly
• Stay up- to- date in monitoring competition and provide ideas to stand out
• Report launched/ ended campaigns and lesson learned
• Identify trends and insights to enhance campaigns performance and effectiveness
• Manage in-house design team to assure delivery of campaigns on time for specific level of campaigns complexities.
• Manage mobily external creative agency by setting their KPIs, planning the agency activities, defining priorities, assess creative work outcomes against planned, and monitor the agency progress against desired.
• Work closely with research team to identify communication needs, gaps and campaigns performance.

Skills

• Strong experience and in-depth understanding of strategic and operational planning and project management, including budgeting and financial follow-up
• Strong mix of technical and commercial experience in the field of telecommunication or ICT.

Education

Business Administration or marketing or equivalent from an accredited university.