General Manager Communication Channels

Job Summary

• Contribute to the development of the commercial media strategy
• Contribute to the development of commercial digital strategy and roadmap
• Contribute to the development of commercial yearly calendar to assure always-on approach and plans
• Contribute to the development of budget and KPIs and monitor progress
• Supervise all Mobily commercial media channels ( owned and paid) to assure campaigns KPIs performance are met
• Contribute to enhance Mobily ad awareness and top of mind from media stand point
• Work with sales teams and act proactively to increase Mobily market segment
• Stay up-to-date with media technology developments, to analyse campaigns data & report the results to end users to build plans and corrective plans properly
• Stay up- to- date in monitoring competition media and provide media ideas to stand out
• Report launched/ ended campaigns and lesson learned
• Identify trends and insights to enhance media performance and effectiveness
• Manage mobily media agency by setting their KPIs, planning the agency activities, defining priorities, assess creative work outcomes against planned, and monitor the agency progress against desired.
• Work closely with research team to identify media needs, gaps and campaigns performance from media standpoints.
• Measure spends effectiveness and ROI.
• Strategic Media Buying
• Overall digital optimization plan that includes SEO, Tagging and Google Analytics
• Increase client satisfaction through digital marketing
• Set new and creative growth strategies
• Assess media plans for media campaigns
• Review launched and ended campaigns reports

Skills

• Strong experience and in-depth understanding of strategic and operational planning and project management, including budgeting and financial follow-up
• Strong mix of technical and commercial experience in the field of telecommunication or ICT.