Human Factors International

Human Factors International (HFI) is the world's largest company specializing in user experience (UX) design. We’ve been in the business since 1981. What is unique about us is our focus on helping our clients develop mature and effective UX practices. We provide a complete and seamless suite of advisory, training, certification, methods, standards, and tools to help you institutionalize user (customer) centricity.

Our design projects ensure an unbroken golden thread, from executive intent, through digital strategy and innovation, to structural and detailed design and validation, including metrics-based improvements. Beyond ensuring that users can efficiently use your offerings, we apply persuasive engineering methods to influence your customers to use digital channels, engage, and convert.

We offer a range of public and onsite training in user-centered design, teaching practical skills to create optimal UX. Our seminars meet your individual and corporate needs—traditional user-centered design, advanced UX, and the science of applying persuasion, emotion and trust to your website. We certify practitioners as well as organizations and products.

UX EnterpriseTM is a software product that allows you to design based on your organization's UX cloud. This is a fully interlinked model of your customer ecosystems, design projects, design specifications, standards, and methods. UX Marketplace is the one-stop shop for all the UX objects you need to get your projects started quickly and efficiently.

Local proximity, global resources—that's the new UX best practice for development timeliness, quality and cost. HFI offers local staff near our client locations, supported by a remote team from our offices worldwide.

For projects that require 100% local staff, we offer near-site senior staff that best fit into the client’s culture, are available to meet more regularly, and provide coordination on projects. They serve as a conduit with our highly trained, global technical staff. Our solid infrastructure, advanced communication facilities and stringent quality control ensure efficient, easy and quick delivery. Our global staff frequently travels for requirements gathering and can also work directly with your internal staff.