Marketing Head

Job Summary

• Lead all activities related to revenue generation. This includes Commercial, Sales and Marketing
• Research, analyze, recommend, plan and execute “Go to Market” strategies by looking at all revenue streams channels and Geography. Such as:
• B2B vs. B2C vs. B2G (Business to Government)
• Countries and Geography prioritization
• Sales channels and approach
• Advertisements
• Establish and manage sales force (if part of strategy)
• Set detailed Commercial strategies and tactical plans. This includes
• Planning and conducting marketing campaigns (budget, channels, type, etc.)
• KPIs and ROI monitoring
• Identify and manage Marketing and PR providers.
• Select provider
• Monitor, audit and optimize budget allocated
• Review all deliverables including creative work, media plan, and articles
• Evaluate activities that should be outsourced vs. carried in house
• Conduct detailed research and analysis on various types of collected data and identify trends and seasonality
• Research all areas that influence company offerings including: industry trends, consumer behavior, cultural trends, disposable income, government policies, and geopolitical conditions
• Cleary identify existing and emerging competition and continuously benchmark against leading practices (regardless of industry)
• Utilize compiled data, and market and competition analysis and apply revenue management practices to identify and maximize company revenues streams. This includes but not limited to:
• Clear articulation of the company overall offerings, and classifications into smaller offerings/packages to expand user base and company reach
• Compile a detailed analysis of all options with pros and cons and recommendations
• Set proper pricing targets for services
• Continuously update, upgrade and repackage offering options/packages to keep user base engaged and capture a wide range of uses base with different spending habits
• Create partnerships with various entities to gain market share and add credibility
• Work closely with the various departments within DARS in aligning product releases with offering plans
• Prepare and conduct presentations of required a reports to Executive Management and Board

Set and improve rigorous KPIs including

• Revenue
• Registered users,
• Active users,
• Retention,
• Converting dormant users into active
• Etc.

Skills

• Excellent market research, analytical and statistical skills
• Financially savvy – good with numbers & financial modeling
• Team player
• Capable of wearing multiple hats and work in a fast pace environment with limited direction
• Hands-on, roll up your sleeves and get to work kind of attitude
• Proactive and out of the box thinker
• Strong Negotiation skills
• Bilingual Arabic/English