Marketing Manager CRM

Job Summary

• Enhance the brand image and grow market share by effectively implementing CRM (customer relationship management) practices and utilize market research tools to the fullest satisfaction of the customer.
• Develop key strategies to build the brand
• Devise a brand scorecard incorporating all relevant parameters and effectively measure the progress on each parameter
• Conduct brand surveys to understand buying patterns and communicate findings to all concerned departments. A minimum of two surveys per annum to be conducted and results monitored.
• Devise action plans that encompass purchase intention, effective media mix, and customer loyalty / retention
• Ensure implementation of customer satisfaction standards. Consistently achieve the CSI (customer satisfaction index) & SSI (sales satisfaction index) targets agreed with the Principal
• Devise advertising and promotion plans for increasing sales, measured by quarterly review of market share %
• Ensure proper media mix for effective communication and monitor spends in line with the budget
• Conduct market research to understand brand awareness, brand loyalty, consumer buying behavior and present analysis for management review
• Initiate interactive programs through the brand’s website and monitor progress and effectiveness of each program
• Launch CRM programs with existing as well as potential customers through proper utilization of customer database
• Analyze local market conditions and devise product and price positioning strategies

Essential

• At least 5-8 years’ experience in handling marketing, sales and after-sales operations, preferably in an automobile organization.
• Brand management and CRM skills
• Good communication skills with both internal as well as external agencies / Principals
• Excellent report writing and presentation skills
• A team player with good people management skills

Desirable

Automobile knowledge Industry Type : Automotive / Automobile / Auto Accessories