Marketing Specialist

Job Summary

Marketing specialists develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial, and administrative responsibilities.

Responsibilities

• Overseeing and developing marketing campaigns
• Conducting research and analyzing data to identify and define audiences
• Devising and presenting ideas and strategies
• Promotional activities
• Compiling and distributing financial and statistical information
• Writing and proofreading creative copy
• Maintaining websites and looking at data analytics
• Organizing events and product exhibitions
• Updating databases and using a customer relationship management (CRM) system
• Coordinating internal marketing and an organization’s culture
• Monitoring performance
• Managing campaigns on social media.

Qualifications

• Provide up to 3 references if required