Senior Marketing Executive

Job Summary

• Developing advertising opportunities with other business sectors creating exposure of the brand
• Planning and managing events and media
• Securing sponsorships to assists with brand publicity and increase brand awareness
• Evaluating marketing campaign and ROI (marketing expenditure, campaign effectiveness etc.)
• Monitoring and reporting on competitor activity
• Conduct market studies and ways to develop marketing innovation
• Contributing to and developing long-term marketing plans and strategies
• Managing annual budget alongside the Marketing Manager
• Track marketing expenditure against budget
• Manage the Marketing Coordinator and support the Marketing Manager
• Managing the production of marketing materials – this can involve writing, proofreading copy approving designs and liaising with agency
• Ensure efficient communication of marketing activities to operations and supervise tactical offers and their implementation
• Maximize product perception to the market through different marketing activities and channels

Skills

• Minimum 2 – 4 years’ experience in Marketing or Brand Management
• Experience in Retails Marketing or Food and Beverages
• Proficiency in operating MS Office Applications (Excel, Word and PowerPoint)
• Effective communication skills – both verbal and written in both Arabic & English
• Graphic Design Skills (added advantage)
• Effective interpersonal skills – willing to work across teams (internal & external)
• Effective reporting and presentation skills and workflows in a clear and engaging manner
• Strong analytical skills
• Good Organizational and self-management skills under pressure
• Proactive in taking initiatives and staying up to date with latest marketing trends