The courses equip graduates with the professional knowledge and skills to take strategic management and executive roles in communications and public relations in both the public and private sectors. The Master of Arts (M.A.) in Communication Concentration in Strategic Public Relations program is designed for public relations and communications practitioners and professionals seeking to deepen and develop their knowledge and skills in strategic public relations, and for people not currently working in public relations who desire a career change.
At the beginning of the program, students take an intensive one-day orientation seminar that offers a number of workshops to introduce students to the University and its resources, the program and communication and virtual classroom software such as Blackboard Learn and Collaborate, MS Outlook, Extranet, and Bannerweb.
The Master of Arts in Communication Concentration in Strategic Public Relations curriculum offers students a choice between two study tracks.
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