BBA in Tourism and Hospitality Management

About the Program

The BBA in Tourism and Hospitality Management will teach you to perform effectively in tourism and hospitality-related government and private organizations. The program is driven by the fact that tourism contributes significantly to the economic and socio-cultural development of many countries and is a significant sector in the strategic goals of the UAE for future growth.

Objectives

• Instill the motivation and desire to follow sound judgment, both personally and professionally.
• Provide the capabilities for critical thinking, creative problem-solving, and innovative decision-making in an organizational setting.
• Improve the ability to utilize management science techniques to resolve complex business problems.
• Promote an understanding of the relationships between different business functions in the overall management of an organization.
• Enable the development of effective team-building skills.
• Provide the knowledge to guide an organization during periods of change.
• Prepare students for leadership positions in multicultural organizations.

Learning Outcomes

• Associate the fundamentals of tourism, its components, connections, and issues to tourism management at a destination.
• Demonstrate the processes, functions, and management of the hospitality sector.
• Apply new ideas, entrepreneurial skills, problem-solving skills, and functional competencies in managing tourism and hospitality businesses.
• Design, plan, and organize innovative tourism and hospitality products, services, and events.
• Integrate Information Communication Technology into tourism and hospitality processes and functions for effective operations and management.
• Assess tourism decisions and strategies leading to sustainable tourism development.