BBA in Marketing- Concentration in Digital Marketing

About the Program

The Bachelor of Business Administration (BBA) in Digital Marketing is a comprehensive program designed to equip students with the knowledge, skills, and practical expertise required to thrive in the dynamic and ever-evolving digital marketing landscape. This program integrates digital marketing concepts, analytical tools, and strategic thinking to prepare students for successful careers in the digital marketplace.

Students will develop proficiency in using advanced digital marketing analytics tools to collect, analyse, and interpret data. They will learn digital marketing principles and frameworks, enabling them to develop effective online strategies that align with business objectives and sustainability goals. The program emphasizes the integration of theoretical knowledge with practical application. Students will engage in real-world projects, case studies, and collaborative teamwork to solve complex marketing challenges.

Objectives

• Instil within the students the motivation and desire to follow sound moral judgment in personal and professional roles.
• Strengthen the business judgment of graduates by providing a capability for critical thinking, creative problem-solving, and innovative decision-making processes in an organizational setting.
• Improve the students’ abilities to utilize management science techniques to resolve complex business problems.
• Promote in students an understanding of the relationships among business functions and their respective roles in the overall management of the firm.
• Strengthen the students’ abilities and skills to work effectively in teams.
• Equip the students with the knowledge to guide their organization during periods of change.
• Prepare the graduates to assume leadership positions in organizations, both locally and in multicultural organizations.

Learning Outcomes

• Explain digital marketing concepts to develop effective online strategies that meet business and sustainability goals.
• Apply digital marketing analytics tools to gather and analyse data for developing marketing strategies.
• Analyse consumer-related insights and social media metrics to develop effective marketing strategies in a digital marketplace.
• Combine theoretical understanding and practical skills, showcasing problem-solving, teamwork, and professional communication in a digital marketplace.