The BBA (Honors) is a four-year undergraduate program crafted to develop agile, creative, and data-driven marketing professionals. The program equips students with a deep understanding of marketing strategy, consumer behavior, branding, digital media, and market research, blending theory with hands-on practice. Designed for the modern marketplace, the program emphasizes innovation, storytelling, analytics, and the use of emerging technologies to engage customers and drive business growth across diverse sectors.
Program Duration
The BBA (Honors) in Marketing is a four-year, 149-credit program structured across eight semesters. Students engage in internships, campaigns, simulations, and project-based learning. Those who complete 121 credits by the end of six semesters are eligible for the BBA in Marketing degree. Students completing all 149 credits with a minimum CGPA of 6.0 will be awarded the BBA (Honors) in Marketing degree.
Symbiosis Dubai was inaugurated in November 2024 by H.E. Sheikh Nahayan Mabarak Al Nahyan and H.E. Dr. S. Jaishankar, marking a significant milestone in India’s expanding global academic footprint. It is the first Indian university in the UAE to launch with full accreditation from the Commission for Academic Accreditation (CAA) and the Knowledge and Human Development Authority (KHDA), under the Ministry of Higher Education and Scientific Research (MOHESR), UAE. Located in the heart of Dubai Knowledge Park, it is one of only five universities selected under the India-UAE E33 Bilateral Education Agreement. Backed by over 50+ years of academic excellence, Symbiosis brings its legacy of trust, innovation, and quality education to the UAE. The university offers a diverse range of industry-aligned programs - including BA Media and Communication Honors, BBA Honors, Dual Degree BBA with Aston University, BCA, B.Com Honors + ACCA prep, B.Sc Honors in Psychology, B.Tech in Computer Engineering, and MBA - designed to equip students with the skills and knowledge to excel in today’s competitive global landscape.
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