Nowadays, traditional marketing is not sufficient to drive brand growth and sales. Digital technologies have changed the way we work, live and communicate. Most businesses explore digital marketing strategies to keep up with the growth and be at the forefront of innovation. There has been a great demand of Digital Marketing Professionals across the world, especially in the UAE.
United Arab Emirates has the second largest market in the world for Internet Marketing or Digital Marketing Courses. The UAE is a good place to find a career in digital marketing. There has been a rapid growth in demand for professionals in the UAE.
More brands want to establish their presence in the Digital Media since the market shift. Digital Marketing Courses in Dubai are designed to help small to large enterprises upgrade their digital presence.
There is a need for digital marketing professionals to step up and take the lead to promote sales and brand growth. Digital marketing course in the UAE gives a solid foundation on digital strategies and how to use them to benefit the company. Entry-level marketing professionals, skilled digital professionals, and experienced marketing professionals with traditional marketing background, or even owners and employees of startup businesses who want to drive growth can attend the courses.
Digital marketing skills are in-demand across all industries. Digital marketing professionals can find themselves working in a wide range of industries. You can put more focus on digital marketing with the help of digital marketing courses. As a professional, it is imperative to grow your career through gaining skills that can be useful to the market.
Here are some of the great benefits of enrolling for a digital marketing course in the UAE:
Wide Range of Career Choice
Being a digital marketing specialist lets you work with tech giants such as Google, LinkedIn, and Twitter. You can grow your professional career which you can easily find, as there is a huge demand for it. LinkedIn is also expected to double its workforce to 1200 staff. Microsoft plans to hire more 100 graduates of digital marketing. You can’t get picky when it comes to this job. Employers will look for you. You can apply on the following sectors: Foreign Direct Investment, FMCG, Agency, Utilities financial services. These offer higher salary prospects for digital marketing professionals.
Work for an In-Demand Profession
Digital marketing professionals are in demand. By 2020, it is predicted that there will be 150,000 more jobs will be generated. The demand for this career exceeds the supply of professionals. Taking up a digital marketing course cna future-proof your career in case another job recession strikes again. A secure career can help you succeed in your growth as a professional. Marketing professionals who have grown in traditional marketing can simply transfer their skills to digital and gain advantage. The most in-demand professions are related to digital marketing.
Higher Salary
The job is in demand, thus, there is a higher salary offered for digital marketing specialists. This is evident when working in a very profitable industry but with shortage in skills. Companies will grant you a great salary in return. A digital marketing manager in Ireland can earn around €68,000 depending on the experience. In Dubai, the average salary for a Digital Marketing Manager in Dubai is AED 178,206 per year. For Pay Per Click specialists, they can earn at least €25,000.
Start Your Own Career
If you work in digital marketing, you don’t have to wait for a company to start your career. You can create your own portfolio and do your freelance job. You can also stand out to potential employers by gaining a good social media presence, gain followers on Twitter and start your own blog. Gain certifications like Google Analytics, or HubSpot’s Inbound Certification exam to boost your CV and gain knowledge on the field.
A digital marketing course is designed for all professions in marketing and business field. Those who want to gain skills in marketing their business:
There are different kinds of digital marketing certifications in the UAE. Deciding which course to take depends on the career path you want to pursue. If you want to pursue a career in Digital Marketing and social media, you can focus on social media courses such as social media marketing, or Facebook & LinkedIn marketing. If you want to specialize in SEO, you can take content writing courses and SEO courses or become a Google Adwords certified partner.
Some courses in the UAE will take a week to finish, these are short courses you can take and gain a certificate afterwards. You can obtain a degree in Digital Marketing and study for 6 months to 1 year, if you want a more in-depth and detailed view of how digital marketing works. Most students who have already a good background in traditional marketing will only need to apply for advanced or specialized courses to widen their skills.
Courses for Students
Digital marketing course in the UAE provides an overview of digital marketing and why it’s important in the current media environment in the UAE. Students can learn about the different digital marketing channels such as social media, PPC, SEO, display, and email and how these can be used to create an impactful digital marketing strategy.
You will learn how to develop a website and the basic principles of a great web design that creates a positive impact among the audience and drives great online awareness and lead generation. You will also experience digital analytics and see the future of digital world. Students will be encouraged to create their own digital marketing strategy at the end of the course and implement it, and monitor the campaign results.
Taking a digital marketing course in the UAE lets you focus on the UAE market requirement. These courses are taught by industry professionals who have experience in the field.
What will I learn after a digital marketing course:
Digital Marketing Course Programs
A digital marketing course in the UAE can cost from 1,500 AED per session to a full 15,000 AED for a proper Digital Marketing Diploma.
Before signing up for a digital marketing course in the UAE, students are required to have the below requirements:
Other soft skills and desired requirements for advanced course in Digital Marketing:
A career in digital marketing can pursue a career in digital sales executives, Internet marketing specialists, search engine optimization (SEO) marketing specialists or digital marketing directors. In general, a digital marketing specialist needs to start marketing campaigns online.
They need to be familiar with Search Engine Optimization to sell products and brands, or ideas. Here are other career opportunities for Digital Marketing professionals:
Digital marketing professionals should live and breathe marketing. They will be responsible in developing, implementing, tracking, and optimizing digital marketing campaigns across all channels. Digital marketing professionals are required to have a strong idea of current strategies that work with a team to launch campaigns.
General Responsibilities of Digital Marketing Professionals
Digital Marketing Manager in Dubai can earn at least 178,206 AED per year. Most digital marketing professionals don’t have more than 20 years of experience. A Search Engine Marketing also earns a good amount of salary in the UAE.
The average salary of Search Engine Optimization (SEO) Manager in Dubai is around 149,760 AED per year. Meanwhile, a social media manager earns at least 144,002 AED per year. A Digital Marketing Director can earn up to 200,000 AED per year. A content manager can earn a fair amount 120,805 AED per year.
Below is a comprehensive list of digital marketing courses in the UAE with the location, course programmes and fees, to help you find the right digital marketing course for you.
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