Digital Director (Sample Job Description)

This Digital Director job description template includes key Digital Director duties and responsibilities. You can post this template on job boards to attract prospective applicants.

• What is the role of a Digital Director?
• Sample Job Description

What is the role of a Digital Director?

What is the role of a Digital Director?

A Digital Director is generally responsible for developing, managing, and executing marketing campaigns that promote the products and services of a company. Typically, they play a significant role in improving brand awareness within digital spaces as well as acquiring leads or customers and driving web traffic.

A Digital Director identifies and analyzes new digital technologies and evaluates site traffic using web analytics to optimize marketing campaigns, social media and display, email marketing, and search advertising. They train, manage and guide digital marketers and other marketing roles in the team. Typically, people in these roles work under VP of Marketing.

Education, Training, & Certification

Advanced education and certification increase the chances of employment in this field.

• Education: A Bachelor’s Degree in Business Administration, Journalism, Marketing, or a related field is required. However, internships and proven job experience are more valuable.
• Certification: Certification in this field is voluntary but great for demonstrating competency.

Digital Director Skills and Competencies

To thrive in this field, Digital Directors require the following skills:

• Strong leadership skills: This occupation requires the ability to influence others, collaborate, and drive results.
• Team player: Candidates need to be able to work well with other employers and contacts at all levels to create persuasive offers and drive growth.
• Excellent communication skills: This job requires persuasive writing, reporting, and data analysis skills to effectively communicate the brand’s message.
• Adaptability: Due to the continually changing nature of the digital space, the ability to predict consumer needs and try out different strategies is essential.

Job Outlook

Overall employment for Digital Directors is expected to increase rapidly due to the rise of organizations looking to expand and maintain their market position.

Work Environment

Digital Directors usually work on a full-time basis. Travel is frequent in this occupation to meet up with clients or people from the media. Additionally, overtime and working over the weekend are occasional.

Sample Job Description

Job Brief

We are looking for an experienced Digital Director to oversee our digital marketing efforts. As the Digital Director, you’ll be responsible for creating, executing and managing the overall company’s marketing strategy. The successful candidate should be able to provide direction to our marketing department through the evaluation and development of marketing strategies, collaboration with team members, promoting brand awareness and positioning of the company’s brand and most importantly ensure brand consistency.

The ideal candidate should possess excellent digital skills combined with knowledge of the latest marketing trends. You will work closely with the sales department to establish pricing strategies that will boost profits and market share. Ultimately, the ability to plan and deliver an effective digital strategy to achieve business objectives is vital.

Duties & Responsibilities

• Develop and execute digital company strategies within budget requirements.
• Establish digital objectives and oversee progress.
• Create smooth operations for all digital tools and applications (e.g., website, blogs, and social media)
• Evaluate SEO, key KPIs and marketing metrics.
• Develop creative ideas to boost web traffic.
• Advise internal teams on how to use digital technologies.
• Liaise with both internal and external teams to promote brand consistency.
• Recommend new optimization techniques to enhance customer experience.
• Ensure web best practices are met
• Predict sales performance trends and act to increase the market target
• Monitor competition and provide strategies to dominate.
• Establish and maintain effective relationships with key contacts.
• Evaluate feedback from clients, accounts, sales, management and key stakeholders.

Qualifications & Requirements

• Previous work experience as a Digital Director or similar role.
• Working experience with online marketing tools and web-based technologies.
• Conversant with how digital channels work and Google Analytics.
• Hands-on experience with SEO/SEM and CRM software.
• Strong interpersonal, analytical and team management skills.
• Competency in Microsoft applications including Outlook, Word, and Excel
• Exemplary skills in stakeholder and project management
• BSc degree in Marketing, Digital technologies or relevant field