Marketing Officer (Sample Job Description)

This Marketing Officer job description template includes key Marketing Officer duties and responsibilities. You can post this template on job boards to attract prospective applicants.

• What is the role of a Marketing Officer?
• Sample Job Description

What is the role of a Marketing Officer?

Marketing Officers are responsible for overseeing the internal and external marketing campaigns of a company. They help create and distribute marketing strategies and campaigns for their employer to maximize profits through the development of sales strategies that match consumer requirements as well as promote services, products and ideas. Marketing officers, thus, identify products and markets, suggest sales strategies and approaches, and measure the results of all the efforts.

Marketing officers typically work directly under a leading role such as Marketing Manager or Director but may also manage a Marketing Coordinator or Assistant. Generally, their roles revolve around risk mitigation, creating a brand image, managing marketing expenses, funding, and company expansion.

Education, Training, & Certification

• Education: The minimum qualification for this role is a Bachelor’s Degree in Marketing, English, Journalism, Business or a related field. For senior positions, a Master’s Degree in Business or Marketing is desired.
• Experience: This is not an entry-level position, hence, some experience in marketing, communications or a related field is essential.

Marketing Officer - Skills and Competencies

Marketing Officers require the following skills to succeed in this role:

• Communication and networking skills: Candidates should have strong and effective communication skills since they will be required to communicate with consumers, carry out customer-focused product development and outreach programs.
• Digital skills: They should be well versed with internet advertising and media. A social media strategy with a proven track record on multiple platforms such as Twitter, Facebook and others, that are of value to company outreach can be invaluable.
• Strong writing skills: A strong ability to write engaging copy for various mediums will be essential.
• Management and delegation skills: Candidates in this position will be required to coordinate the efforts of others in a diverse team as well as delegate work.

Job Outlook

Along with promotion managers and advertising, jobs in this field are expected to increase at a quicker rate than all other occupations.

Work Environment

Marketing officers usually work side by side with top executives in a company. Travelling is common as the candidate will be required to meet with clients and attend media events. The role is usually on a full-time basis with occasional overtime hours when problems emerge.

Sample Job Description

Job Brief

We are looking for a driven and energetic Marketing Officer to manage the company’s marketing operations and campaigns. You will be responsible for ensuring that all marketing activities are successful and meet the objectives set by management. The objective is to ensure that all marketing efforts add value to the business.

The ideal candidate must have great enthusiasm for overseeing the marketing department and providing guidance or feedback on all projects. S/he will be responsible for making critical decisions regarding branding, product distribution, sales, budgeting and others as required by management. Moreover, the candidate should be an effective communicator, able to work well with the Company’s Officer to establish the general direction of services and products with proven work experience in managing different marketing ventures.

Duties and Responsibilities:

• Contribute to the execution of marketing and annual sales plan.
• Assist the Marketing Manager in managing the department’s activities, including preparing budgets and monitoring expenses.
• Attend and participate in marketing operations or events to increase brand awareness.
• Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.).
• Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the company’s presence.
• Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary. 
• Create and oversee the distribution and publication of content or marketing materials.
• Help develop customer research databases.
• Recognize, study, and assess market patterns, competitor offerings and demographics to identify opportunities for promotion and growth.
• Use research conclusions and analysis to determine the overall direction on upcoming marketing projects, new services or products and the overall strategy.
• Closely work with product development team and finance to determine the viability of prospective markets before the product production process.
• Develop and communicate through the company’s CRM (Customer Relationship Management) system.

Requirements and Qualifications:

• Prior experience as a Marketing Officer or a related role.
• Solid understanding of marketing techniques and principles as well as market research and statistical data analysis methods.
• Knowledge of MS Office and marketing software (e.g. CRM, Dynamics, Excel).
• In-depth knowledge of social media and web analytics.
• Exemplary organizational and multitasking skills.
• Outstanding communication and interpersonal skills.
• Creativity and commercial awareness.
• Strategic vision and sharp business acumen.
• Copywriting and graphic/digital design experience preferred.
• A team player with a customer-oriented approach.
• BSc/BA in Marketing, Business Administration, or a related field.