Media Director (Sample Job Description)

This Media Director job description template includes key Media Director duties and responsibilities. You can post this template on job boards to attract prospect applicants.

Job Brief:

We are looking for an experienced Media Director to design and implement advertising campaigns that promote our company.

If you have previous Marketing experience building effective promotional strategies, we would like to meet you. To be successful in this role, you should be familiar with different media types, from offline advertising sites (like magazine and billboards) to digital channels.

Ultimately, you should increase the public’s interest in our products/services through thoughtful media campaigns and ensure our advertising costs are within budget.

Responsibilities:

Determine the best media outlet mix for promotional strategies
Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
Regularly report advertising campaign results (including revenues and costs)
Optimize advertising strategies for varying audiences and channels
Design and review advertising budgets in collaboration with the Marketing Director
Negotiate with media channels to close competitive deals
Prepare additional promotional projects to support new product launches
Create new campaigns to reach a broader audience
Ensure a cohesive advertising message across campaigns
Build long-term relationships with media influencers to promote our brand