Product Marketing Manager (Sample Job Description)

This Product Marketing Manager job description template includes key Product Marketing Manager duties and responsibilities. You can post this template on job boards to attract prospective applicants.

• What is the role of a Product Marketing Manager?
• Sample Job Description

What is the role of a Product Marketing Manager?

A Product Marketing Manager is in-charge of communicating, introducing, and presenting a product successfully in the marketplace. Generally, their duties revolve around developing effective marketing strategies and describing the features and benefits of new services and products to consumers. They research the current trending products, create timescales for upcoming products, guide the sales team, recommend pricing and packaging, generate messaging and market positioning of products and services and participate in presentations and events.

Mostly, Product Marketing Managers act as the voice of the customer within the company they work in, through carrying out research on consumer needs and experiences. As such, they need to have a deep understanding of consumer’s purchasing power and the criteria they use to make purchasing decisions.

Education, Training, & Certification

Ideally, the minimum qualification for candidates seeking employment in this field includes a college degree and considerable work experience.

• Education: A Bachelor’s or Master’s Degree in Marketing or a related field is often required.
• Experience: This position is a work-your-way-up type of role, meaning proven work experience in a related industry can’t be overstated.

Product Marketing Manager - Skills & Competencies

To excel in this profession, the following skills and competencies are vital:

• Strong communication skills: Candidates should be strong and effective communicators who can hold conversations with clients, conduct customer evangelism, and customer-oriented product development and outreach.
• Digital skills: People in this role need to be well-versed with internet advertising and media.
• Leadership skills: The ability to coordinate the efforts of multiple diverse teams in a constantly changing environment is essential.
• Perception: A proven ability to see the big picture will ensure the provision of useful recommendations and input in the company.
• Research skills: Gaining insight on consumer needs and experiences, analyzing data, conducting client interviews, and surveys play a vital role in this position.
• Collaboration skills: Ability to work with multiple departments, including sales and marketing, engineering, press, PR, product management and senior management. 

Job Outlook

Jobs in this field are projected to increase rapidly in the next decade compared to other occupations. This is chiefly due to the growing number of companies trying to determine and maintain their market position.

Work Environment

Product Marketing Managers work closely with top executives. Travel is occasional to meet with clients or attend media events. Overtime due to tight deadlines and internal pressures is common.

Sample Job Description

Job Brief

We are looking for a Product Marketing Manager to oversee our outbound marketing operations. Your role will be to provide engaging packaging and presentation of our products to strengthen our brand and improve sales.

The ideal candidate for this role should be a creative and analytical thinker, familiar with multiple product marketing methods such as email marketing and pricing strategies.

The objective will be to develop and execute the most rewarding plans and strategies to position and promote our products effectively.

Duties & Responsibilities

• Interpret technical details of the product and turn them into benefits for the consumer.
• Track and evaluate market trends to position the company’s products.
• Establish marketing strategies (advertising, pricing, product launching) of products.
• Develop captivating messages across marketing channels (landing pages, ad campaigns).
• Closely work with key players (design, content, acquisition, product, sales) to execute strategies.
• Test marketing product features, releases, and ad copy
• Assess projects using relevant KPIs and feedback from existing and potential clients.
• Research and assess new market opportunities, demand for products, and consumers’ preferences and insights.
• Comprehend the competitive market—be an expert on our competition and their marketing position.
• Evaluate the effectiveness of marketing strategies to support products continuously and recommend necessary improvements.
• Create product messages that make new products stand out by giving them a unique selling point.
• Lead marketing teams in the execution of marketing programs on a schedule and maintain a detailed analysis of the team’s work.
• Provide detailed plans for new product launches and oversee the implementation of launch plans.
• Develop and advance market segmentation for each product offering.

Qualifications & Requirements

• Prior experience as a Product Marketing Manager, Brand Manager or a similar role.
• Background in design and copywriting is a plus.
• Working knowledge of market analysis.
• Understanding of product marketing tactics (e.g., integrated marketing campaigns).
• Familiarity with web analytics tools (Google Analytics, WebTrends).
• Excellent communication skills.
• Detail-oriented and creative.
• In-depth understanding of buyer motivations.
• Strong analytical and quantitative skills.
• BSc/BA in Marketing, Communications, or a related field