This Promoter job description template includes key Promoter duties and responsibilities. You can post this template on job boards to attract prospective applicants.

• What is the role of a Promoter?
• Sample Job Description

What is the role of a Promoter?

Promoters generally assist a company in advertising its products and services through marketing campaigns and in-person demonstrations at industry events, trade shows, street promotions or in-store promotions. Promoters mostly work for retail or marketing, entertainment, healthcare, sports and advertising companies who assign them with the duty of promoting a specific line of products or services.

Typically, promoters demonstrate and offer information on products and services for various brands and services or companies. Their duties may involve demonstrating the value of a product or how a product or service works, as well as answering questions to convince consumers to buy the product or service. Other duties may include budgeting, advertising, planning campaigns, and developing pricing for products. They may also sell products on the spot so they need to be knowledgeable about using the proper sales equipment.

Education, Training, & Certification

Typically, promoters hold a bachelor’s degree or have relevant work experience.

• Education: For full-time employment, a Bachelor’s Degree in Marketing, Advertising, Public Relations, or a related field is preferred. For part-time or entry-level positions, on-the-job experience is acceptable.
• Certification: Certification is voluntary.
• Training: Internships and entry-level positions can provide the skills and work experience required to work as a promoter.

Promoters - Skills and Competencies

To excel in this role, promoters require the following skills and abilities:

• Strong communication skills: This role usually requires candidates to address the public for prolonged hours during the advertising, demonstrations, presentations, and possibly selling products and services to consumers.
• Interpersonal skills: The role requires the ability to handle people or rejection gracefully, including patience with customers, persuasion skills, and so on.
• Presentation skills: Good presentation skills establishes a connection between the audience and the product or service during product demonstrations.
• Customer service skills: Answering consumers’ questions, processing transactions, and making a good impression on behalf of the company requires a customer-oriented candidate.
• Sales and marketing skills: Promoters must build trust with customers, have product knowledge, advertise effectively, and promote products by using creative and convincing sales pitches. 

Job Outlook

Employment in this field is expected to grow in the next decade due to the increasing need for companies to create brand awareness for their products and drive sales.

Work Environment

This can be a part-time or full-time position. Travel is frequent to meet up with clients, attend trade shows or company events.

Sample Job Description

Job Brief

We are looking for an engaging and ambitious promoter that thrives in attracting new clients. The ideal candidate will play a key role in increasing customer acquisition and achieving revenue growth objectives. As a promoter, you’ll be responsible for advertising our products and services through marketing activities, such as in-person demonstrations. He or she must be comfortable in making dozens of engaging product/services presentations to increase sales prospects.

The ideal candidate must remain up-to-date with our product and service features and represent the brand professionally and positively.

Duties & Responsibilities

• Illustrate and provide comprehensive details on promoted products/services.
• Establish a positive image and convince consumers to use our products/services.
• Use lectures, films, charts, and/or slide shows.
• Develop interest and understand customer preferences.
• Set up promotional stands or booths and use graphic illustrations such as films, charts, slide shows, and etc to promote products/services.
• Report feedback from all promotion initiatives or projects (interest level, questions asked, number of samples/flyers distributed, etc.).
• Distribute promotional materials such as product samples, flyers, brochures, among others in a friendly, approachable manner as well as meet up with clients to restock promotional materials and solicit new sales opportunities.
• Demonstrate in-depth knowledge of the company, products or services.
• Travel to and represent the company at trade shows, conventions, and conferences.
• Set up sales and promotional goals including building a contact list.

Qualifications & Requirements

• Prior work experience as a promoter or similar role.
• Track record of over-achieving quota.
• Experience in sales or service industry.
• Proficiency in Microsoft Office Suite.
• Able to comprehend consumer preferences and interact effortlessly with different types of personalities.
• Excellent listening, communication, presentation, and social skills.
• High school degree or BS in Marketing.